Pithy Marketing and Selling Sayings
by Robert Middleton – Action Plan Marketing
Last week I found a list that I'd created on my iPad called: "10 Marketing Things You Already Know - But May Not be Acting
These might fall into the category of "Pithy Sayings" that teach essential truths. I'm no Confucius, but I've been involved in marketing so long, that I can assure you, the following lessons are amongst the most important you can learn if you want to attract more of your ideal clients.
1. If not even your family understands fully what you do, how do you expect your prospective clients to understand?
We want everyone else to understand us, but that takes patient communication. We can't assume people understand us, and if they don't we only have ourselves to blame. Keep communicating; sooner or later the message will get through.
2. In networking, make it your main job to follow-up. Above all else, follow-through with friendly persistence.
The ball is always in your court and it's always your move, no matter what the prospect does. If someone doesn't get back to you, it doesn't mean they aren't interested; it usually only means they're busy. So patiently try again; it will usually pay off.
3. In speaking, people don't want to be bored, they want to be informed and entertained.
Yeah, it's your job, once again, to take responsibility for communicating powerfully so that your prospects really see the value of your services. The good news is that you can always make it more fun and interesting.